Undoubtedly, the mobile app market is one of the fastest-growing in the digital world. In fact, the business consulting firm Grand View Research predicts that it will reach a projected market volume of US$542.80bn by 2026. And the best part? It will only get bigger. This means that now, more than ever, mobile app developers need to be sure that their products are functional, intuitive, and good-looking.
If you’re in a relatively early stage of your startup journey, your major priority is building and launching a user-friendly version of your mobile app. However, this doesn’t mean that you can skip important aspects of the successful mobile app development process. In fact, there are several reasons why your mobile product needs an effective User Interface (UI) and User Experience (UX) design before anything else.
The best user experience comes from apps that are easy to use, understand and trust. Users won’t have any confidence in your app if they can’t figure out how it works or what information it has access to. Your users will also be less inclined to use your app again if they don’t find it valuable enough for them to return.
The Best Reviewers
If you want users to review your mobile app, they need to have the right reasons for doing so. They need to feel as though the constructive criticism they provide will actually help improve it instead of being wasted on pointless banter. A good UX and UI design will not only make them want to share their thoughts but also make it easy for them to do so.
Reach More Users
An efficient UI and UX design also increase the likelihood that users will take action after seeing your app description, screenshots or videos. You can do this by using visual regressions or progressive disclosure whenever possible instead of relying solely on text labels throughout your interface.
What Exactly Is User Interface (UI) Design?
Usually, the UI design includes all the visual elements that a user interacts with while using the mobile app, including screens, buttons, icons, toggles and more. Its job is to ensure the app’s content and layout are easy to understand. Designing a user interface can be difficult, especially if your mobile app requires specific navigation methods or actions that may not be intuitive to your audience. However, there are ways to make designing these processes much easier:
- Make sure you have good wireframes for the different screens. This will help you see how the screens flow together and where additional content needs to be introduced or removed.
- Give yourself enough time to create a solid UX design. Depending on what stage you’re in, it could take anywhere from 4-6 weeks.
- Try out prototyping tools like InVision.
- Test your interface with real users before releasing it. You’ll learn about any content that should be tweaked and will gain invaluable feedback for improving your product.
What About User Experience (UX) Design?
User experience is the way that your app works and feels. It’s how well your app fulfils the users’ needs. To create a great user experience, you should use UI-style design principles. That’s the way to make sure that the user can interact with your app in a meaningful way. These principles are important because they will help customers understand exactly what they need to do through every step of their interaction with your app. There are several main steps toward creating an effective UI/UX design for your mobile app:
Understand What Your App Is Designed For
It’s essential to determine exactly what your mobile app is designed for from the beginning. This starts with understanding who your target audience is and what their needs are.
Use Visual Design Principles
Color, layout, text size, font type, layout – all of these visual elements play a role in the design of an effective UI/UX. That’s why you should implement at least some of those elements into your design. This way, your app will look professional and clear to users.
Utilize Progressive Disclosure
Lastly, don’t rely on textual labels throughout your interface. Instead, utilize progressive disclosure whenever possible so that users can explore different options without feeling overwhelmed or having to look through too many unnecessary steps in order to find what they want.
The Importance of UX/UI Design For Mobile Applications
For the most part, when it comes to mobile app development, UX is more about the experience of using them, and UI is more about what’s on the screen. However, both aspects are equally important when building a mobile app that attracts users and makes them want to come back for more.
When you make your customer’s experience as pleasant as possible by implementing good UX/UI design in your app, they will be more likely to have a favourable opinion of your company while using it. They’ll also be able to share their experience with friends or family members easily, and oftentimes, those people will end up downloading your app too.
If you want to make sure that you get the most out of your app, then you definitely need a good UX/UI designer. There are numerous benefits of having a great UX/UI design for your mobile app, but there are several that just a few founders have in mind.
Building Your Brand
A great UX/UI design of a mobile app also helps you build your brand. The better your app’s design, the more likely users are to trust it. It also means that you have an opportunity to reach more people and increase engagement because of the potential for constructive criticism. With this in mind, it’s clear why having a skilled UX designer for your mobile app is so valuable. A good UX/UI design can help you build your brand by designing an attractive interface that allows you to convey your company values, create engaging visuals and keep users engaged with the information they need while they use your app.
Your app should also have standard elements (such as fonts, colours, and layouts) to make it more consistent with other apps on the market. This helps users find your app in a sea of competition and better understand what to expect from your mobile app.
One reason why your app needs a compelling UI and UX design are that it’s easier for you to reach a larger market size if you have a user interface that’s easy to use.
Your app needs an efficient UX design because it’s essential to the user experience. It also helps you increase engagement and retention rates by creating an enjoyable experience for users.
Enhancing Customer Loyalty
In the age of information overload, loyal customers are hard to come by. Customers who stick around for the long haul aren’t just likely to buy more products or services and more likely to provide positive reviews about a company to friends and family members. This is why a good UI and UX design can make it easier for you to offer exclusive deals or bonuses in exchange for their feedback.
Time Efficiency Improved By UX/UI Design
It takes time to design a mobile app. However, a poor UI and UX design can take weeks or months more than an efficient one. This could mean that you’ll need to scrap the project entirely if you don’t invest in efficiency from the start. User experience (UX) and user interface (UI) design can significantly affect how quickly users can find the information they need and interact with your app.
A well-designed UX and UI can help reduce the time required to find the information a user is looking for and speed up the process of completing tasks. In addition, a properly designed UX and UI can help keep users engaged with your app, increasing its chances of being used more often. Overall, an efficient UX/UI design can make your app faster, easier to use, and more engaging for users.
In-app purchases or subscriptions are a big money maker for app developers. One of the best ways to create a successful user experience is by making your app as easy to use as possible during the mobile app development process. This means you will spend less time and money on UX design, which could be used elsewhere in your business.
There are several things that you need to have in mind when to comes to the benefirs of the efficient UX/UI design:
- A good user experience leads to increased referrals and retention rates. It also increases the likelihood of positive reviews.
- The best reviewers are those who have the right reasons for doing it.
- Efficient UI and UX design provide feedback loops
- A great UX/EI design can help you increase revenue through in-app purchases and other monetization models.
Efficient UX/UI design is oftentimes crucial to an app’s success and can lead to increased revenue, positive reviews, and higher user engagement. And all that is definitely worth consider when building your mobile product. There’s no doubt that your app needs an efficient UI/UX design. The end result? Happy users who interact with your app with ease. There’s more – a more professional and user-friendly look. So, if you want to improve your app’s usability, focus on the UI/UX.
You have a great idea for a mobile app? Get in touch, and let’s talk about it!