Marketing that drives growth

We help startups build brand awareness, drive user acquisition, and create compelling narratives that resonate with investors, users, and the market

Fuel your startup's growth

We don’t believe in one-size-fits-all marketing. Our approach focuses on building custom marketing strategies tailored to your startup’s goals, ensuring that every campaign is optimized to reach the right audience and deliver maximum impact.

Generate demand & drive growth

We help you generate leads, build trust, and convert users into long-term customers—backed by data and tailored for your startup’s specific needs.

Our tech stack

Go-to-market (GTM) strategy

We develop detailed GTM strategies that encompass product positioning, market segmentation, and competitive analysis. 

Product launch planning

Our team manages all aspects of your product launch. We create buzz, engage early adopters, and ensure a smooth introduction of your product to the market.

Customer personas and market segmentation

We help you understand your target customers through detailed persona development and market segmentation.

Sales enablement for startups

We provide you with the essential tools and training to effectively communicate your product’s value.

Digital marketing for startups

We leverage cost-effective digital marketing strategies, including SEO, social media marketing, and content marketing, to build your brand and drive early-stage growth.

Early customer acquisition

We focus on both acquiring new customers and retaining existing ones. We do customer journey mapping, and personalized marketing to ensure long-term customer engagement.

Market analysis and insights

Our market analysis services provide you with valuable insights into industry trends, customer behavior, and competitive landscape. This data-driven approach helps you make informed decisions.

Our process

Discovery & market research

We begin by understanding your product, business goals, and target audience. Through detailed market research, we analyze your competitive landscape and identify key opportunities for differentiation and growth.

Brand development & messaging

We work with your team to define a unique brand identity, positioning, and messaging strategy that resonates with your audience. This includes developing your brand voice, tagline, and key messaging pillars.

Go-to-market strategizing

We create a tailored go-to-market plan, outlining the best channels, tactics, and timelines to maximize your product’s impact. Whether you’re launching your MVP or scaling an existing product, our strategy ensures your startup reaches its target audience effectively.

Campaign execution & optimization

We launch marketing campaigns across digital channels, including paid ads, social media, email marketing, and SEO. Throughout the campaign, we monitor performance and continuously optimize to ensure you get the best results and return on investment.

Reporting & iteration

After each campaign, we provide detailed reports on performance metrics such as user acquisition, conversion rates, and ROI. Based on these insights, we iterate on strategies to ensure continued growth and success.
OUR WORK

Tide - business banking made better

Tide can be used for everything - from opening an account and transferring funds to managing invoices and setting up direct debits.
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Proximie - saving lives by sharing the world’s best clinical practice

Using artificial intelligence, machine learning and augmented reality, clinicians can remotely interact in a live procedure or assessment.
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OUR WORK

Seatfrog - travel upgrades for less

Seatfrog is a leading train booking service in the UK which makes upgrading to first class lightning fast.
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Let's build your product together

Your journey begins with a single step. Reach out and let's discuss how we can bring your idea to life.

START BUILDING
We build products with companies ready to change the world.

hello@appolica.com
45A Bulgaria Blvd
1404 Sofia
Bulgaria
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