Turn ideas into scalable products

We help startups develop a clear product vision, prioritize key features, and execute a strategic roadmap that ensures long-term growth and market fit

Test, iterate, scale

We rigorously validate your ideas to minimize risks and ensure you’re building the right product. Through rapid prototyping, user testing, and market validation, we help you quickly identify what resonates with your target audience and what doesn’t.

From idea to execution

Explore our full range of product management services, designed to help startups find product-market fit

Product management

We deliver the end result startups seek, working iteratively around changing market conditions. We employ constant improvements and effective communication to deliver scalable projects.

Product discovery

We recognize that startups need a thorough and dynamic approach to product discovery to identify their target market and deliver a product that meets user needs.

Value proposition design

Your startup's unique selling points and creating a clear message that resonates with your target audience are the key factors that drive growth and success. We can help you refine them.

User testing

We use a variety of user testing methodologies to identify areas for improvement, so you can make data-driven decisions about your product and deliver results that resonate with your target audience.

User interviews

We employ various interview techniques to gain a deep understanding of the user's perspective, empowering you to make informed decisions about your product.

Our process

Product discovery & vision alignment

We work with you to define a clear product vision, aligning it with both market opportunities and your startup’s business goals. This ensures that your product has a strong foundation for growth.

Market research & validation

Our team conducts thorough market research to validate your product’s market fit, ensuring it solves the right problems for your target users and stands out from competitors.

Feature prioritization & roadmap planning

We collaborate with your team to prioritize key features, focusing on the highest-impact items that will deliver value quickly and guide your product’s development efficiently.

Go-to-Market strategy & launch support

Our team helps you plan and execute a successful product launch, including developing a detailed go-to-market strategy, ensuring your product resonates with your target audience and gains traction.

Post-launch growth & scaling

After launch, we continue to support your product’s growth, helping you scale through data-driven decisions, user feedback, and continued iteration to ensure long-term market success.
OUR WORK

Tide - business banking made better

Tide can be used for everything - from opening an account and transferring funds to managing invoices and setting up direct debits.
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OUR WORK

Proximie - saving lives by sharing the world’s best clinical practice

Using artificial intelligence, machine learning and augmented reality, clinicians can remotely interact in a live procedure or assessment.
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OUR WORK

Seatfrog - travel upgrades for less

Seatfrog is a leading train booking service in the UK which makes upgrading to first class lightning fast.
Read more

Let's build your product together

Your journey begins with a single step. Reach out and let's discuss how we can bring your idea to life.

START BUILDING
We build products with companies ready to change the world.

hello@appolica.com
45A Bulgaria Blvd
1404 Sofia
Bulgaria
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