Marketplace
Marketplace
Marketplace
United Kingdom
United Kingdom
United Kingdom
OnTheMarket
OnTheMarket
OnTheMarket
Real estate searching made easy.
Real estate searching made easy.
Visit website
Year founded
2015
Total funding
$41.9M (pre-acquistion)
Latest funding round
Acquired
Investors
Harwood Capital, CoStar Group (acquired)
01. Overview
01. Overview
01. Overview
OnTheMarket is a UK-based property portal that connects buyers, sellers, landlords, and tenants with real estate agents. Launched in 2015, it has become one of the top three property search platforms in the UK, offering a comprehensive database of residential and commercial properties for sale and rent.
OnTheMarket is a UK-based property portal that connects buyers, sellers, landlords, and tenants with real estate agents. Launched in 2015, it has become one of the top three property search platforms in the UK, offering a comprehensive database of residential and commercial properties for sale and rent.
OnTheMarket is a UK-based property portal that connects buyers, sellers, landlords, and tenants with real estate agents. Launched in 2015, it has become one of the top three property search platforms in the UK, offering a comprehensive database of residential and commercial properties for sale and rent.
Services utilized
Product management UX/UI design Web development QA
Product management UX/UI design Web development QA
Product management UX/UI design Web development QA
Tech stack
Figma React.js Node.js MongoDB AWS Cypress, Playwright, Selenium
Figma React.js Node.js MongoDB AWS Cypress, Playwright, Selenium
Figma React.js Node.js MongoDB AWS Cypress, Playwright, Selenium
Type
Web App
Web App
Web App
02. The challenge
02. The challenge
02. The challenge
OnTheMarket, a leading UK property search platform, aimed to enhance its digital presence by developing a user-friendly web application. The goal was to provide users with an intuitive interface to search for properties for sale or rent. The existing platform needed improvements in user experience, search functionality, and real-time property updates to meet the evolving needs of buyers, sellers, tenants, and landlords.
OnTheMarket, a leading UK property search platform, aimed to enhance its digital presence by developing a user-friendly web application. The goal was to provide users with an intuitive interface to search for properties for sale or rent. The existing platform needed improvements in user experience, search functionality, and real-time property updates to meet the evolving needs of buyers, sellers, tenants, and landlords.
OnTheMarket, a leading UK property search platform, aimed to enhance its digital presence by developing a user-friendly web application. The goal was to provide users with an intuitive interface to search for properties for sale or rent. The existing platform needed improvements in user experience, search functionality, and real-time property updates to meet the evolving needs of buyers, sellers, tenants, and landlords.
03. Impact of the problem
03. Impact of the problem
03. Impact of the problem
The limitations of the existing platform led to user dissatisfaction, with challenges in navigating property listings and delays in accessing the latest property information. This resulted in decreased user engagement and the potential loss of users to competing property search platforms offering more streamlined experiences.
The limitations of the existing platform led to user dissatisfaction, with challenges in navigating property listings and delays in accessing the latest property information. This resulted in decreased user engagement and the potential loss of users to competing property search platforms offering more streamlined experiences.
The limitations of the existing platform led to user dissatisfaction, with challenges in navigating property listings and delays in accessing the latest property information. This resulted in decreased user engagement and the potential loss of users to competing property search platforms offering more streamlined experiences.
04. Our approach
04. Our approach
04. Our approach
Appolica followed an agile development approach, collaborating with OnTheMarket in iterative cycles to refine and enhance the web application. The process began with user research to identify key behaviors and pain points, ensuring that design and functionality decisions were grounded in real user needs. Prototyping and usability testing provided continuous feedback, allowing the team to validate improvements before full implementation. Regular feature releases and updates were deployed through continuous integration, keeping the platform responsive, stable, and aligned with user expectations.
Appolica followed an agile development approach, collaborating with OnTheMarket in iterative cycles to refine and enhance the web application. The process began with user research to identify key behaviors and pain points, ensuring that design and functionality decisions were grounded in real user needs. Prototyping and usability testing provided continuous feedback, allowing the team to validate improvements before full implementation. Regular feature releases and updates were deployed through continuous integration, keeping the platform responsive, stable, and aligned with user expectations.
Appolica followed an agile development approach, collaborating with OnTheMarket in iterative cycles to refine and enhance the web application. The process began with user research to identify key behaviors and pain points, ensuring that design and functionality decisions were grounded in real user needs. Prototyping and usability testing provided continuous feedback, allowing the team to validate improvements before full implementation. Regular feature releases and updates were deployed through continuous integration, keeping the platform responsive, stable, and aligned with user expectations.
05. The solution
05. The solution
05. The solution
To address these challenges, Appolica collaborated with OnTheMarket to develop a comprehensive web application. Implementing advanced filters allowing users to search by location, price, size, and property type, ensuring precise and efficient property searches. Integrating features to provide immediate updates of newly added properties, ensuring users have access to the latest listings. Designing a clean and intuitive interface that simplifies navigation and enhances the overall user experience.
To address these challenges, Appolica collaborated with OnTheMarket to develop a comprehensive web application. Implementing advanced filters allowing users to search by location, price, size, and property type, ensuring precise and efficient property searches. Integrating features to provide immediate updates of newly added properties, ensuring users have access to the latest listings. Designing a clean and intuitive interface that simplifies navigation and enhances the overall user experience.
To address these challenges, Appolica collaborated with OnTheMarket to develop a comprehensive web application. Implementing advanced filters allowing users to search by location, price, size, and property type, ensuring precise and efficient property searches. Integrating features to provide immediate updates of newly added properties, ensuring users have access to the latest listings. Designing a clean and intuitive interface that simplifies navigation and enhances the overall user experience.
06. The outcome
06. The outcome
06. The outcome
The improved OnTheMarket web application enhanced user experience, search efficiency, and engagement.
The improved OnTheMarket web application enhanced user experience, search efficiency, and engagement.
The improved OnTheMarket web application enhanced user experience, search efficiency, and engagement.
25%
25%
25%
Increase in user engagement within the first three months post-launch, as more users actively searched for properties.
Increase in user engagement within the first three months post-launch, as more users actively searched for properties.
Increase in user engagement within the first three months post-launch, as more users actively searched for properties.
40%
40%
40%
Reduction in average search time, allowing users to find relevant properties faster.
Reduction in average search time, allowing users to find relevant properties faster.
Reduction in average search time, allowing users to find relevant properties faster.
30%
30%
30%
Decrease in bounce rate, indicating improved usability and a more engaging platform.
Decrease in bounce rate, indicating improved usability and a more engaging platform.
Decrease in bounce rate, indicating improved usability and a more engaging platform.
