Fintech
Fintech
Fintech
UK
UK
UK
Tide
Tide
Tide
Tide is one of the UK’s leading business banking platforms, designed specifically for SMEs.
Tide is one of the UK’s leading business banking platforms, designed specifically for SMEs.
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Year founded
2015
Total funding
$81M
Latest funding round
Series A
Investors
Speedinvest, Anthemis, Augmentum Fintech, Creandum & others
01. Overview
01. Overview
01. Overview
Tide is one of the UK’s leading business banking platforms, designed specifically for small and medium-sized enterprises (SMEs). Founded in 2015, Tide provides a comprehensive suite of financial tools, including business accounts, invoicing, expense management, and credit services.
Tide is one of the UK’s leading business banking platforms, designed specifically for small and medium-sized enterprises (SMEs). Founded in 2015, Tide provides a comprehensive suite of financial tools, including business accounts, invoicing, expense management, and credit services.
Tide is one of the UK’s leading business banking platforms, designed specifically for small and medium-sized enterprises (SMEs). Founded in 2015, Tide provides a comprehensive suite of financial tools, including business accounts, invoicing, expense management, and credit services.
Services utilized
Product management UX/UI design Mobile app development QA
Product management UX/UI design Mobile app development QA
Product management UX/UI design Mobile app development QA
Tech stack
Figma Flutter Node.js AWS Cypress, Playwright, Selenium
Figma Flutter Node.js AWS Cypress, Playwright, Selenium
Figma Flutter Node.js AWS Cypress, Playwright, Selenium
Type
Mobile app
Mobile app
Mobile app
02. The challenge
02. The challenge
02. The challenge
Tide, a leading UK-based financial platform for small and medium-sized enterprises (SMEs), wanted to enhance its mobile banking app to provide a seamless, intuitive, and secure experience for business owners. The existing app had usability issues, performance bottlenecks, and lacked some critical features that users needed to manage their finances efficiently. Tide needed a mobile experience that could scale with their growing customer base and meet the high expectations of modern fintech users.
Tide, a leading UK-based financial platform for small and medium-sized enterprises (SMEs), wanted to enhance its mobile banking app to provide a seamless, intuitive, and secure experience for business owners. The existing app had usability issues, performance bottlenecks, and lacked some critical features that users needed to manage their finances efficiently. Tide needed a mobile experience that could scale with their growing customer base and meet the high expectations of modern fintech users.
Tide, a leading UK-based financial platform for small and medium-sized enterprises (SMEs), wanted to enhance its mobile banking app to provide a seamless, intuitive, and secure experience for business owners. The existing app had usability issues, performance bottlenecks, and lacked some critical features that users needed to manage their finances efficiently. Tide needed a mobile experience that could scale with their growing customer base and meet the high expectations of modern fintech users.
03. Impact of the problem
03. Impact of the problem
03. Impact of the problem
The usability challenges and performance limitations led to frustration among users, resulting in lower engagement and higher churn rates. Without a well-optimized app, Tide risked losing potential business customers to competitors who offered a more streamlined banking experience. Ensuring security, compliance, and smooth performance across different devices was also a key concern.
The usability challenges and performance limitations led to frustration among users, resulting in lower engagement and higher churn rates. Without a well-optimized app, Tide risked losing potential business customers to competitors who offered a more streamlined banking experience. Ensuring security, compliance, and smooth performance across different devices was also a key concern.
The usability challenges and performance limitations led to frustration among users, resulting in lower engagement and higher churn rates. Without a well-optimized app, Tide risked losing potential business customers to competitors who offered a more streamlined banking experience. Ensuring security, compliance, and smooth performance across different devices was also a key concern.
04. Our approach
04. Our approach
04. Our approach
Our team adopted an iterative development process, working closely with Tide to rapidly prototype and test new features. We conducted user research and usability testing to identify pain points and ensure that every update improved the overall banking experience. We rolled out improvements in phases, gathering real-time feedback to refine the app continuously.
Our team adopted an iterative development process, working closely with Tide to rapidly prototype and test new features. We conducted user research and usability testing to identify pain points and ensure that every update improved the overall banking experience. We rolled out improvements in phases, gathering real-time feedback to refine the app continuously.
Our team adopted an iterative development process, working closely with Tide to rapidly prototype and test new features. We conducted user research and usability testing to identify pain points and ensure that every update improved the overall banking experience. We rolled out improvements in phases, gathering real-time feedback to refine the app continuously.
05. The solution
05. The solution
05. The solution
To create a seamless and efficient banking experience for SMEs, we enhanced Tide’s mobile app by optimizing performance, integrating new financial management features, and redesigning the user interface for improved usability and engagement. We improved app speed, reduced load times, and ensured smooth navigation across all devices. We introduced advanced financial management tools, streamlined payment processing, and enhanced security measures to protect user data. A complete redesign of the user interface made key actions more intuitive, improving accessibility and engagement.
To create a seamless and efficient banking experience for SMEs, we enhanced Tide’s mobile app by optimizing performance, integrating new financial management features, and redesigning the user interface for improved usability and engagement. We improved app speed, reduced load times, and ensured smooth navigation across all devices. We introduced advanced financial management tools, streamlined payment processing, and enhanced security measures to protect user data. A complete redesign of the user interface made key actions more intuitive, improving accessibility and engagement.
To create a seamless and efficient banking experience for SMEs, we enhanced Tide’s mobile app by optimizing performance, integrating new financial management features, and redesigning the user interface for improved usability and engagement. We improved app speed, reduced load times, and ensured smooth navigation across all devices. We introduced advanced financial management tools, streamlined payment processing, and enhanced security measures to protect user data. A complete redesign of the user interface made key actions more intuitive, improving accessibility and engagement.
06. The outcome
06. The outcome
06. The outcome
The revamped Tide mobile app delivered a faster, smoother, and more intuitive experience for SME users.
The revamped Tide mobile app delivered a faster, smoother, and more intuitive experience for SME users.
The revamped Tide mobile app delivered a faster, smoother, and more intuitive experience for SME users.
30%
30%
30%
Increase in user engagement within the first three months of launch.
Increase in user engagement within the first three months of launch.
Increase in user engagement within the first three months of launch.
50%
50%
50%
Reduction in app crashes and technical issues, significantly improving reliability.
Reduction in app crashes and technical issues, significantly improving reliability.
Reduction in app crashes and technical issues, significantly improving reliability.
40%
40%
40%
Faster payment processing speed, reducing transaction time for users.
Faster payment processing speed, reducing transaction time for users.
Faster payment processing speed, reducing transaction time for users.
